Female couple cuddling on the sofa with their sleeping son.
Grandparents Cuddling Baby Granddaughter At Home With Parents In Background
Asian grandfather holding his grandsonAsian grandfather holding his grandson
3 generation Hispanic family at home

Prevent Shaken Baby Syndrome BC

All babies cry, some more than others. Prevent Shaken Baby Syndrome BC’s mission is to reduce Traumatic Head Injury-Child Maltreatment (THI-CM)/shaken baby syndrome (SBS) through the education of all new parents in BC.

I want to learn more as a:


babies born each year in BC


of materials distributed in 2022


people completed training in 2021 and 2022


Books Distributed in 2022


Babies born in BC each year


Newly Trained Personals each year


Participating Organizations

What is SBS?

Shaken baby syndrome (SBS) is the group of signs and symptoms that results in traumatic head injury from violently shaking an infant. 

SBS can happen with or without an impact to the head. Some parents or caregivers may shake their babies out of frustration, stress, or anger due to inconsolable crying. Other caregivers may simply not know that shaking a baby can be so dangerous.

Learn more about this injury

About our program

Prevent Shaken Baby Syndrome BC has delivered the Period of PURPLE Crying®, an injury prevention parent education program, since 2009. This province-wide program provides education on increased infant crying, soothing techniques, coping skills, and the dangers of shaking infants.

About Us
African American parents with daughter on bed bonding.
Middle age Caucasian father kissing sleeping newborn baby girl.
Top view wide angle sleeping newborn baby lies in a crib arms and legs outstretched.

I want to learn more as a...


Are you looking for more information on infant crying, soothing techniques, or coping strategies for you to get through a crying spell?



Are you looking for training, resources, and talking points on providing PURPLE education?

Female healthcare worker visiting a young mom and her infant son at home.
Did you know?

All BC health and community providers that support families with new babies can take the PURPLE training for free.

Did you know?

Did you know that it is normal for babies to cry up to 6 hours a day?

Tired Mother Suffering from experiencing postnatal depression.
Did you know?

Struggling with a baby who won’t stop crying?